J3-045
Baan Maew Maew
Brand Introduction
Baan Maew Maew (House of Cats) is a Thai character IP brand developed by Mevela Co., Ltd., inspired by traditional Thai lucky cats. The brand transforms Siamese, Konja Black, and Khaomanee White cats into playful graphic icons, built around the idea of being “a cat for everyone.”
Originating from storybooks, Baan Maew Maew has expanded into lifestyle products including bags, apparel, accessories, and stationery, while actively developing licensing and co-branded collaborations, including a nationwide partnership with Double A (Thailand).
The brand focuses on emotionally engaging character IPs with strong visual identity, aiming to grow across regional and global markets.