Baan Maew Maew 為泰國角色 IP 品牌,靈感源自招財貓。
以「為每個人而生的貓」為理念,打造鮮明角色形象。
產品涵蓋生活商品,並發展授權合作,拓展國際市場。
Baan Maew Maew (House of Cats) is a Thai character IP brand developed by Mevela Co., Ltd., inspired by traditional Thai lucky cats. The brand transforms Siamese, Konja Black, and Khaomanee White cats into playful graphic icons, built around the idea of being “a cat for everyone.”
Originating from storybooks, Baan Maew Maew has expanded into lifestyle products including bags, apparel, accessories, and stationery, while actively developing licensing and co-branded collaborations, including a nationwide partnership with Double A (Thailand).
The brand focuses on emotionally engaging character IPs with strong visual identity, aiming to grow across regional and global markets.