品牌取自於製陶人常在窯燒後說的話：「這一窯燒得怎麼樣?」huî-á-iô是燒陶窯爐的閩南語，希望透過鄉土的語彙來訴說這塊土地的故事，期待在生活中蘊含更多情感與故事的感動。

This brand name is derived from a phrase commonly said by potters after firing their kilns: "How did this batch turn out?" Huî-á-iô is the Taiwanese Hokkien term for a pottery kiln. We hope to convey the story of this land through local vernacular, and we look forward to infusing everyday life with more emotions and stories that resonate deeply.