樂天集團在台灣涵蓋電⼦商務、⾦融、電⼦書及旅遊等服務，透過吉祥物「Okaimono Panda」推廣品牌。其可愛形象拉近與消費者的距離，提升品牌辨識度，並展現樂天的活⼒吸引更多⽤⼾加入。

"The Rakuten Group offers a wide range of services in Taiwan, including e-commerce, finance, e-books, and travel. By promoting the brand through its mascot, 'Okaimono Panda,' Rakuten uses its cute image to bridge the gap with consumers and enhance brand recognition. This vibrant approach successfully attracts more users to the Rakuten ecosystem.