Bethel 創於 2013 年，深耕批發代工多年。2020 年疫情雖遇瓶頸，卻也成為轉型契機。經過一年籌備，我們由代工轉向 B2C 原創設計，推出首個系列，全心實踐屬於 Bethel 的手袋品牌理念。

Founded in 2013, Bethel spent years specializing in wholesale and OEM. The 2020 pandemic brought challenges but also a turning point. After a year of preparation, we pivoted from manufacturing to B2C original design, launching our first collection to fully realize Bethel's handbag brand vision.