台灣有著世界名列前茅的生物多樣性，卻因威脅日益減少。窩窩商店主張認識是保育的第一步，並透過原創設計呈現出動物的美， 期待讓保育的觀念能夠貼近日常生活，持續傳遞。

Taiwan boasts world-class biodiversity, yet its native species face increasing threats. At WUO WUO, we believe that getting to know these animals is the first step to saving them. That’s why we use original designs to show off their unique beauty, bringing the idea of conservation into your everyday life. We want to make caring for wildlife a natural part of our routine, keeping the conversation going for the long haul.