曉創意從《易經》體悟「變化與融合」，以設計創意展現東方文化新風貌。不僅重現傳統，更希望帶動文化提升，實驗文化的可能性。熱愛自己的文化， 我們才會越來越有文化。

The heart of the Dawn Creative comes from ancient Chinese philosophy, “I Ching” (The Book of Changes). By using the concepts of “change” and “mixture” to do design, we strive to bring Eastern culture a fresh, updated presence into contemporary design. If we love our own culture, we will become more and more literate.