品牌灰黑集白由 Aasta 創立，以「幸運日和」為核心，透過黑貓「馬路」(Maru) 將祝福帶進日常。具備犀牛盾聯名與空間展陳實績，擁忠實粉絲「馬友友」，致力以原創 IP 創造療癒的商業價值

Founded by designer Aasta, HUEI HEI JI BAI is a creative brand centered on the "Lucky Day" philosophy, bringing blessings into daily life through the original character "Maru". With a proven track record in global collaborations like RhinoShield, we excel at transforming IP into high-value commercial assets.