麥考艾裘的品牌名稱在閩南語中諧音為「不要哭、要笑」，象徵樂觀正向的生活態度。
品牌以獨特的風格開發各式周邊，讓商品蘊含溫暖的故事，能為消費者帶來共鳴與療癒的溫暖。

The brand name MaiKaoAiChiou is a homophone in Taiwanese Hokkien for “Don’t cry, just smile,” symbolizing an optimistic and positive outlook on life.
With its distinctive illustration style, the brand creates a wide range of merchandise. Every item carries a heartfelt story behind it, bringing consumers deep resonance and comforting warmth.