「其實他是鵝」是一個以幽默與情感共鳴為核心的插畫IP，主角鵝鵝擁有高辨識度三角嘴和呆毛造型，品牌內容涵蓋貼圖、周邊、展會與聯名合作，具高度延展性與市場吸引力。

“In fact it is a Goose” is an illustration IP built on humor and emotional resonance. With its signature triangular beak, tuft of hair, and concise captions, Goose captures everyday emotions and extends across stickers, merchandise, exhibitions, and collaborations.