SJ WORLD is an IP brand company that creates new value through unique character worlds.

Each IP is built upon storytelling and emotional connections, allowing it to naturally expand into merchandise, content, and various brand experiences. From concept development and design to commercialization, we manage the entire process in-house.

Working with diverse partners across Japan and global markets, we develop character brands that go beyond simple “cuteness” to deliver lasting appeal, meaningful experiences, and sustainable business opportunities.