Indeer is a creative lifestyle brand under Indeego Design, established in 2012. The brand has been dedicated to illustration art and stationery products, capturing life's simple pleasures through warm and delicate artwork.

Its signature IP character, Haru Lu (鹿春旺), embodies a calm, gentle, and approachable personality, sharing small moments of happiness and heartfelt warmth found in everyday life. Through its illustrations and creations, Indeer aims to bring a subtle sense of joy and comfort to every corner of daily living.