“mediusa-chan” is a character born from the fusion of a rabbit and Medusa.
Her snake-like ears turn anyone who makes eye contact into stone—but not as a curse. Instead, being “stoned” means you’re gently invited into a peaceful rest.
With her mysterious yet adorable appearance, she resonates with teens and young adults who enjoy characters that are “a little strange, but cute.”
The brand features soft pale colors and blends elements of medicine, fortune-telling, and the occult. It is expanding into lifestyle products like stationery, fashion, and capsule toys for Gen Z audiences.