Inspired by the jeweller's hand tool sawframe and the concept of a “frame of mind,” this Irish creative brand was founded in 2019 in Cork by an artist of Taiwanese heritage with a Fine Art background. The practice celebrates slow, quality-made products, each shaped by artisan-led stories. Combining humour, illustration, and craft, the work transforms everyday life, nature, and domestic moments into playful yet thoughtful objects—from jewellery to prints. Rooted in respect for materials and process, the brand explores the intersection of art, storytelling, and contemporary craft, creating objects that are both personal and memorable