The brand was founded by three graphic designers, who began creating small, soothing “whimsical doodles” amidst their busy lives, not only for fun but also to share joy. We transform our favorite desserts and foods into small characters with expressions and personalities, creating the series “Desserts You Can’t Eat.” Inspired by everyday treats like canelés, puddings, bread, and lattes, these slightly clumsy and lazy characters reflect adult life with a touch of playful melancholy. Through illustrations, they are extended into ceramics, keychains, socks, and other lifestyle items, accompanying daily life and bringing lightness and comfort to busy days.