Founded by jewellery design and paper artist Candice Hui, a graduate from Central Saint Martins College of Art and Design, created paper diamond® during the L’Art de la Séduction Exhibition in Paris (2011).
Redefine Ordinary' is our notion behind the brand- Even an ordinary material like paper can shine if value is added to it through good design and craftsmanship.

"The finest diamond must be cut" , similarly every person is not born perfect and can be “refined.” With this in mind, we believe that 'Everybody can do something'.